This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors. In fact, these are the same five factors that I focus on for every video that I publish. They’re the main reason that my videos rank in the top 3 for keywords like “SEO”, “link building”, “get traffic” and more. So what are these five YouTube SEO ranking factors? The first is called Total Watch Time. This is simply how many minutes of watch time your video has accumulated since you published it. The more Total Watch Time your video has the higher it will rank in the search results (in general). Next up we have mastering the hook. This is simply making sure you hook your viewer in the first 15 seconds of your video (which is HUGE). I’ve found that — once you get someone to watch the first 15 seconds — you’ve pretty much hooked them for good. And in the video I show you how I use “The PPP Formula” to create intros that keep people engaged. Our third ranking factor is making sure that your title is keyword optimized. This is pretty basic stuff, but it’s important. Once you’ve optimized your title, it’s time to optimize the video itself. As you’ll see, this is something that you’ll need to do before you shoot. Trying to optimize an old video doesn’t work very well (trust me, I’ve tried it). Instead, you’ll need to plan your keyword optimization well before you hit “record”. Finally, we have maximizing user engagement signals (likes, comments, subscribes etc.). This shows YouTube that people are interacting with your video. Last up, we have a bonus tip: optimize your video for CTR. This ranking factor is becoming more important for video SEO. And this is a trend that’s not likely to end anytime soon. After all, a high-CTR shows Google and YouTube that your video is a great result for that search. And towards the end of this video you’ll learn how to quickly boost your CTR. If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko
If you want higher Google rankings, this SEO tutorial is for you. In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques. And that’s exactly how this SEO tutorial is structured. First, you’ll learn how to improve your site’s loading speed. As you see in the video, site speed is a misunderstood Google ranking signal. I show you the true impact of loading speed and rankings. Next, we tackle technical SEO — a critically important part of succeeding with SEO. Once we cover technical SEO, it’s time for keyword research. I show you my 3 favorite ways of finding uptapped keywords that your competition doesn’t know about (#2 is my favorite). Now that you have a keyword, it’s time to create content around it. But not just any content, content that makes people say: “WOW!”. I’ll teach you some actionable tips to do just that. Finally, it’s time to promote your content. Most people fail with SEO because they don’t do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks. And I show you one of my favorite link building strategies of all time (step-by-step). And at the very end of the video I have a bonus tip for you. I show you how to optimize your site for Google RankBrain, which is easily one of the most important developments in SEO over the last few years. SUBSCRIBE to get higher rankings and more traffic! http://www.youtube.com/subscription_center?add_user=backlinko
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Is it time to hire an SEO agency to boost your business? Jessica Abo has some advice from the Founder of Techwood Consulting.
Google’s Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website
Small businesses looking for SEO solutions and advice can use Interleado’s service to get SEO advice, Web Professionals can develop their search business.
Tip #1: Keyword Research is still extremely important. Do good research before your pick your keywords. If you can´t win, don´t play. But if you can win, you go at it with everything you got. Tip #2: Longtail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. As shown in my example I often use a descriptive word such as best, top, #1 and a location word like street name, city, province, country. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision. Tip #3: Ultimately, you need to create content that deserves to rank on the first page. Create better content than the competition. Check Google and see who is ranking above you for your target keywords and beat them. Tip #4: Have a mobile optimized (and compliant) site – It’s no surprise Google looks at how sites display on mobile as well as the info they provide in 2017. Tip #5: Links, Links, Links – No surprise here as backlinks are key to good rankings. Not just any links, but relevant and topical links. Stop thinking that link building is dead. Links are proven to still be the #1 ranking factor in Google – whilst some link building tactics may be dead. As a whole you need to keep thinking outside the box. Tip #6: Please continue to optimize page titles & meta descriptions. If you have a WordPress website I recommend Yoast or All-in-one-SEO plugins to assist you with this mission. Tip #7: Think beyond commercial keywords. The majority of search engine users start with a question. Answer those questions. Make your content marketing stand out from the ever-growing crowd. Think of SEO as a list building and lead acquisition exercise and not just sell, sell, sell. Tip #8: Page speed. A faster website will make both Google and your users happy. Happy users are more inclined to promote and share your site and its content. Google Speed Test: https://developers.google.com/speed/pagespeed/insights/ Tip #9: SEO will no longer be limited to purely textual content. Don’t neglect your infographics, videos, slide presentations, and other multimedia content. Embrace optimization for image search, voice search, and prepare for the advent of Virtual Reality (VR). Tip #10 : Repurpose your old content. Many sites have been around for a couple years now with a lot of content. Rewrite or add more content to pages that have historically done well to continue to receive quality traffic from search engines.
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► Subscribe to EAP’s Channel Here – http://bit.ly/EasyAgentProSubscribe Beat Zillow Questions! So a little advice guys. I’m setting up an instafarm page for one story homes, but I’m having trouble coming up with 600 words for the SEO. I’m planning on running the facebook ad on it the way Karin Carr did. So my question is would it really be necessary to fill out 600 words on it if I’m only doing it for the facebook ad? What is your follow up process and best way to convert someone that filled out a home valuation request, but only got so far as their email and address? This happens alot to me, people want an automated valuation rather than having to talk to anybody (which I get). Hi everyone. So I have a question and i’m hoping some of you can help me. I’m busy with my blog. I’ll be honest I subscribe to a company that provides me with great blog articles each day. I also use the ones that EAP provides. I write a few of my own, and I’m working on a blog post just like Dustin Brohm did with Top reasons to live in my town. I AM STRUGGLING. I am trying to figure out how to get people to read my blog posts. Can anyone help me? I wonder if there was a way for people to subscribe that would be more useful? Please keep in mind im in NJ and the market is SATURATED with realtors. 12,000 in my county alone. I need to stand out, but for now, I can’t even get anyone to read my blogs. PLEASE HELP…. thank you! #LINKS: EAP Tips: https://www.easyagentpro.com/blog Facebook: https://www.facebook.com/easyagentpro/ Twitter: https://twitter.com/easyagentpro Instagram: https://www.instagram.com/easyagentpro/ More Videos: — Easy Agent Pro helps real estate agents grow their business. They’ve been featured on Inman, RIS Media, RESAAS, and more. You can find new marketing tips, tricks, tactics and strategies at EasyAgentPro. #EAPTV is one source of real estate marketing tips for real estate agents. Tyler Zey focused on providing as much value as possible by talking about social media, websites, lead generation, lead conversion, and business. Easy Agent Pro is the maker of LeadSites ► http://bit.ly/LeadSites These are real estate websites that provide the best tools and apps for agents to generate leads in a modern, digital world. Check them out today.